How to be a ridiculously awesome failure

fail_20at_20failing

“I hope that in this year to come, you make mistakes.

Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re Doing Something.”

-Neil Gaiman

 

There are those weeks…..

Those weeks with way too many walls and not enough doors.

Those weeks that you feel you are a case study for the statistical relevance of Murphy’s Law.

And you just want to cry and then throw a tantrum (or several) and then put on a bubble suit, change your name to Esmeralda, quit this whole ‘blaze your own path’, entrepreneurship crap and go attempt to be ‘normal’ like everyone else.

That was my week last week.

Those of you who have followed me at all know that I’m an eternal optimist, almost to a fault at times. So it really takes a lot for me to have one of ‘those’ weeks. And although they royally suck, and large objects might be thrown and tantrums might be had and lots of Eminem might be listened to during said tantrum having and object throwing; they really are a bit of a necessary evil.

Those ‘ick weeks help me reset, re-evaluate where I am, where I want to be, what’s working and what needs to be changed. And once I recover from the collateral damage I’m ready to get out there and kick ass again, but this time with a better perspective or reworked plan of action to help me be even ‘ass kickier’.

Last night while doing my traditional Sunday ‘Brain Pickings’ reading, I stumbled upon Neil Gaiman’s commencement speech to the 2012 graduating class of the University of the Arts in Philadelphia. And I need to add that the fact that I found this speech at the end of a rough week and the beginning of one that is poised to be renaissance of my ass kicking spirit, is evidence that the law of attraction is a completely accurate principle.

So anyway, in it Gaiman focuses on 8 lessons that should make up the foundation of your personal and professional journey. You need to watch the speech and really absorb them all, but most focus on the ideas of discovering what you love, doing it passionately, and in some ways selfishly, and not being afraid to fail or make mistakes.

That’s the part I love the most. One thing I can say confidently about my professional career is that I’ve always been a risk taker. Of course, as I’ve gotten older and learned through my many, MANY mistakes, those risks have become smarter and more strategic, but they are risks all the same. I’ve put myself out there a million, zillion times and done so fully and completely, balls to the wall, without looking back.

This is really the only way I’ve ever known how to do things….all or nothing, but never halfway. This is also what I coach my clients to do. Be smart, but go all in. Sometimes having a ‘backup’ plan is the surest why to ensure you’ll fail. Afterall, nobody starts a race with the plan of only running half of it and turning back, why should you start a business or pursue a professional goal with that perspective? That just never resonated with me.

Of course this has also meant that I’ve become a ridiculously awesome failure. I’ve crashed and burned more often than not. Some crashes from which I’ve recovered quickly and resiliently and some which have caused me to go a bit Ricky Bobby for a while.

“Help me, Jesus! Help me, Jewish God! Help me, Allah! Help me, Tom Cruise! Tom Cruise, use your witchcraft to get the fire off me!”

 

But I learn from each one, pick myself up and head fearlessly and fiercely into my next adventure. More than anything, this ability is what has summed up my professional career and ANY success I have had has been a direct result of it.

The other day in an email exchange with my amazing friend and colleague Tori Deaux of  Circus Serene about my current crowdfunding campaign for Call a Biz Hero, the business talk show I co-host with Nicole Fende, she so eloquently said:

“What I admire most about the whole Call A Biz Hero venture… is that you two are models for putting yourself out there and taking risks, pushing the limits, trying to break things and sometimes actually breaking them! Keep trying to break things. I’ll keep watching and taking notes”

And it dawned on me that if this alone was my legacy; fearlessly taking risks, ignoring the ‘box’ and convention, and trying to break the system when I saw a way to create something better….I would be content.

A long time ago I made a promise to myself that when I feared something I needed to evaluate why I feared it before deciding how I was going to respond to that fear. If the fear stemmed from the following two sources I would push through it:

1) Ignorance: Or simply not knowing or understanding some thing, some one or some situation. If this was the source of fear I’d do my research until I truly felt I knew enough to be able to evaluate if the fear was justified or not.

2) Worry of failure: Obviously for all of the reasons listed above.

That has been my guiding principle, and I’ve stuck to it rather religiously. In the end, it has never failed me, only helped me grow as a human, both professionally and personally.

So, if you made it this far, thank you. Sometimes I write for others, and sometimes I really write for myself and figure that if it somehow resonates with others as well, all the better. This post is definitely an example of the later. But my take away message is this:

You will fail. You will fail often. You will fail hard. And when you do, let me say to you in advance, congratu-freaking-lations! Failing means you are trying, failing means you are making an impact on the world and failing means that you are 100 million, zillion, ga-billion times closer to eventually stumbling on a way to succeed.

famous-failures

Mustaches and Entrepreneurs: A Dynamic Duo?

This post is part of the Random Blogging Experiment . Special thanks to Mike Franklin for contributing this topic!

salvador-dali-11282050908DNGgIn looking back through the history, it becomes an undeniable fact that many great leaders,  entrepreneurs and innovators share a common physical trait….. poetically riveting mustaches. Teddy Roosevelt, Pancho Villa, Wyatt Earp, Friedrich Nietzsche and even Salvador Dali not only had mustaches, but had stand out, game changing and bold ‘staches. Facial hair that made a statement to the world and became hallmarks of their personal brands.

Coincidence? Or is there a particular trait or set of traits that men with mustaches share which also makes them exceptional entrepreneurs.

Biologically speaking, the mustaches is an indication of manliness and virility since it requires the presence of testosterone to develop. This fact alone may help men with prominent ‘staches have an easier time rising to leadership roles since they may project an aura of power, certainty and other positive traits commonly associated with both ‘manhood’ and leadership. Interestingly enough, throughout history mustaches seem to repeatedly become “in vogue” fashion trends at times that society has faced uncertainty (such as war or other hardship), further reinforcing this theory.

What other traits might men with mustaches share?

-Independence

-Self-confidence

-Ability to think outside the box

-Dedication and discipline (it takes work to grow and maintain a quality mustache)

-Creativity

-Individuality

-Showmanship

All traits that also tend to be hallmarks of leaders, innovators and entrepreneurs.

The belief in the potential of mustached men is so strong there now even exists BEARDPAC, an political action committee fully focused on supporting candidates with facial hair (please read this entire article if you do nothing else today).

Heck, even some of our well know fictional superheroes might even secretly sport mustaches…as recent EVIDENCE shows….

The moral of this article: Mustache or not…the ability to foster and utilize the common traits mustached men share can help anyone become a history maker. By learning from these leaders and focusing less on the hair and more on the quality of the person behind the hair, we can all work to maximize our potential as entrepreneurs.

 

Mom: The Prototypical Entrepreneur

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So yesterday as everyone on Facebook was changing their profile pictures and writing beautiful tributes to their mothers in honor of Mother’s Day, I was on the phone with my mom, having a conversation that went something like this:

“Laura, is that picture of me and your father as pineapples suppose to be my Mother’s Day tribute?”

“You do look lovely as a pineapple Mom, but don’t worry, I decided to write a whole blog post in your honor tomorrow instead. You know me, I hate to be a ‘me too’, so as soon as I saw that “moms’ had gone viral on Facebook your tribute went out the window.”

“That’s exactly what I assumed”

“Plus, I wanted my tribute to you to get the attention it deserves, you can’t be crowded out by a sea of other moms dammit! You are better than that!”

“I would expect nothing less from you Laura”

And that simple conversation might sum up my extraordinary relationship with my mom perfectly. She knows me, often better than I know myself….and despite that fact…she still loves me.

There are many things I admire about my mom and to me, she is the essence of what a mother should be. It is a role she was really born for, which I don’t think everyone is. But momjust like how some people are born to be athletic and some (like myself) born to be ninjas, my mother was born to be a simply amazing mom. And even in times when I’m sure she might not have known what the heck she was doing, she faked it until she made it and has successfully gone 32.5 years of never once appearing to falter in that role.

My mom and I are similar in some ways, and different in many more. It is in our differences that I have the most respect for how she raised me. Never once did she try to raise me to be like her, instead she fostered a supportive environment to help me discover how to be like me. That is a precious and rare gift.

Yesterday as I was thinking through the traits that made up an extraordinary mother, like mine, it dawned on me that many are the same traits that make up an extraordinary entrepreneurs. It is not a coincidence that there are so many ‘momepreneur’ sites and groups out there. Mom’s are dedicated, motivated, strategic and tend to possess a sense of foresight and cause and effect, which many non-mom entrepreneurs lack.

They also are amazing managers and leaders, since…well, that is what they do. They are full of sage advice, able to develop a fantastic corporate culture and, just like my mom did, help people discover and become the best they can be.

photoSo although my mom and I are very different in our career paths, skill sets and professional journeys, watching and learning from her as she co-founded “Petrolino Enterprises”, with my equally uber-amazing father, has taught me much more than the best business school ever could.

How about you? What have you learned from your mom that has helped you in your business or career?

Friday Pot ‘o Inspiration: The Gushing Edition

This photo has absolutely nothing to do with this post. I like hedgehogs and find them ridiculously adorable, that is the only motivation I need. Thank you (image from cuteoverload.com)

This photo has absolutely nothing to do with this post. I like hedgehogs and find them ridiculously adorable, that is the only motivation I need. Thank you (image from cuteoverload.com)

Well Hellllllo May! How the heck did you get here and how the heck are we almost halfway through you? Um…what!?!

Time flies, which means we need to make EVERY single second count. For better or worse , my aquarian nature makes me be a constant re-evaluator. Am I where I want to be? Am I doing all I can to impact the world in a positive way? Am I living the life I want or just thinking about the life I want? How can I better live up to my potential? How can I better maximize the skills/gifts/talents I was given to make a difference?

These are the thoughts that constant roam through my head…all trying to answer the age old question of, “what do I want to be when I grow up?” Therefore, today’s Pot ‘o Inspiration is focused on just that. These are some of the posts, old and new, that I find totally inspiring when trying to best figure out how to make a radically awesome impact on the world (which is the whole point of being here, right?)

1) So, if you have followed me for long at all, you’ll know I’m totally and completely obsessed with TED Talks. In fact I’d go so far as to say I’m a TED-a-holic, and with good reason. Inspiring people, talking about inspiring things…honestly the best reality T.V. show that could ever be made. That’s why when Natalie Sisson (an inspiring woman on her own) posted this link to a compilation of the “14 Most Powerful TED Talks for Disruptive Career Change & Making a Difference”, I literally stopped everything I was doing and jumped over there to indulge in my obsession.

Please take some time to watch one or two of these every evening this week and I guarantee you it will be the best time investment you can EVER make!

2) Continuing with the trend of people/things I love are these two posts from Sasha Dichter. First let me say that if you aren’t subscribed to his crazy amazing blog, resolve that issue ASAP. I think I like him so much because I feel like I’m so much like him….if I was male and tremendously more insightful. So I guess I’ll rephrase that to say I like him because he is someone I aspire to being like (except for the male part because I sort of dig being a chick).

Ok, anyway…along with loving Mr. Dichter, I also have been in love with Victor Frankl and the book “Man’s Search For Meaning”, ever since I first read it in high school. I’ve read it zillions of times since, as well as many of Frankl’s other writings and speeches as I could dig up. I can say this book, and his work in general, have tremendously shaped my perspective on life, the world and humans in general.

So needless to say I was giddy when Sasha Dichter wrote a series of posts where he references Frankl….please read both:

The first one is on the difference between building a life of meaning and building a life of happiness. The second one (deep excited breath) links to a video of Frankl discussing how to encourage humans to reach their full potential. 

3) Finally (and then I’ll end my gushing for today), is this thought provoking and inspiring post from Gini Dietrich on “The Success Trap and Regrets of the Dying”. I think I ‘met’ Gini years ago somehow through twitter and ever since she has been someone I’ve looked up to as a communicator, community builder, leader and all around amazing human being. This is a big thing for me to say because I’m normally terribly critical of women as leaders, so Gini is definitely in a small, prestigious and select group.

This post obviously just further supports the fact that I am 100% justified in my admiration, not to mention it will resonate with everyone (and hopefully motivate you to learn to define your own success and make the changes you should to develop the life you want.

<end gushing session>

Have a super weekend peeps!

Show me the MONEY!!

jerryThere are a plethora of legitimate questions that keep entrepreneurs up at night, one of the biggest and most fundamental, being, “How do I raise money?”

There will always be a disproportionate number of companies looking for capital relative to that which exists. In order to maximize your chances it is imperative that you clearly differentiate your company from the pack.

The following four items provide important pieces to the puzzle of how to have successful investor interactions.

The Top Four Strategies to Attract Capital for Your Business

1) What’s your business?

Before you can begin to think about attracting investors (or customers, for that matter), you must be crystal clear on the need your business will be addressing. Too many entrepreneurs don’t take the time to put together a well researched and compelling business plan and financial model that clearly lays out the ‘why’.

WHY is your concept needed? Is it really?

Why “your” product?

What is your value proposition?

What is success?

Why will you succeed?

Just having a concept simply isn’t enough, you must understand every aspect of your business. In a perfect scenario even perform a SWOT analysis, or your own version of one.

2) The reality of being an entrepreneur: Overestimate vs. Underestimate

In general entrepreneurs tend to be way too optimistic. They tend to overestimate the good and conveniently underestimate the bad. Whether it be; market size, time to market, when profitability will be achieved, etc.

Before pitching investors, these optimistic ‘ideas’ need to be vetted and diligently researched, so you are able to defend your proposition.

Smart investors have seen enough businesses live and die to know that every concept possesses a large amount of risk, so make sure you know all of the possible pitfalls and can speak to them with confidence.

3) Why are you better?

Understand your competitive advantage and how to best communicate it to consumers. In order to clearly identify your competition and what are the most important points of differentiation,, you must first clearly identify and analyze your target market and where the whitespace exists.

In order to answer this question objectively you must clearly understand your target market and their needs :

What are you selling and to whom?

What need is your competitors not sufficiently meeting?

How will you meet this need?

The answers to these questions should drive your business’s operations and marketing, and therefore, also serve as the cornerstone of your pitch to potential investors.

4) Have Rock Stars

Investors gain confidence through seeing prior successes and use it as part of their risk mitigation strategy.

Investors are evaluating the team behind the concept just as closely as the concept itself. Having  the right players involved; management, directors, partners, advisors, etc., will be the single greatest factor in your organizations future. Investors will have greater confidence about your ability to successfully execute and overcome challenges, when they see people who have been down this road before are on board.

There are no shortcuts to building a successful business, nor to securing capital.  Do your research, know your market and take each step forward with a clear understanding of exactly what your goals are, how you will defend your business plan and why it is such a great investment opportunity.

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This was originally published over at Small Business Finance Forum

Ken Mueller on dating, marketing and why I’m awesome

I-Am-Awesome-Close-Up-e1346147344621I asked Ken Mueller of Inkling Media to do a guest blog for me. What do I get? A poorly disguised plea for me to start vlogging again (along with some marketing advice he threw in, just so he wouldn’t seem too desperate).

Ok, Ken, I get it, I get it….new vlog coming at ya this week. Geez….it is stressful being so damn popular and amazing!

I recommend you watch this video, prior to watching Ken’s, since he references it

And now, without further ado, everyone give a round of applause for the guest vlogger (Laura fan club member) of the day….the fabulous Keeeeeeeennnnn Mueeeelllllleeeerrrr (p.s. I’m sort of also a member of the Ken Mueller fan club as well…but don’t tell him that, it will totally go to his head and I’ll never hear the end of it. His blog is full of actionable and useful advice and I highly recommend that anyone interested in learning more about doing social media the RIGHT way, check him out!)

Business Strategy #1: Care

godzillaI stumbled upon one of my favorite Seth Godin blogs this morning and felt it was an extraordinary reminder to start out our week.

No matter what business you are in, what service you offer or product you create, if you don’t truly care about your customers/clients, about providing for their needs, relieving some of their pain, improving a piece of their lives, your business growth and development will ALWAYS fall short.

When you care you’ll always be in tune with your market. You’ll be able to understand how to adjust your operations or offerings to better serve them. You’ll be prepared to craft messages that resonate directly with them and clearly tell the story of your organization in a way that helps them realize how you can help.

Everyone is looking to connect with others that care about them. It is human nature to seek to find ‘partners’ in our journey who can help us along the way. If, as a business, you can clearly (and GENUINELY) show that you are one of these partners, your business development will take care of itself.

And finally, from a completely self focused angle, doing work that you know makes a difference and improves the lives of others is always the ultimate entrepreneurial goal (and honestly if this isn’t one of your main goals, my blog is probably not the best one for you). Ensuring that you keep that goal as your centerpoint will prevent burn out and help you maintain focus.

Make caring the sun that the rest of your business orbits around.

“Caring gives you a compass, a direction to head and most of all, a reason to do the work you do in the first place.” -Seth Godin

The Random Blogging Experiment

350px-Optimusg1I have long believed that one of my X-Men skills was the ability to turn random, unrelated subjects or objects into (at least semi) relevant ideas, articles or speeches. I’ve mentioned this skill several times before and it is definitely a point of pride for me and often how I amuse myself when trying to pass time or just for a mental break (I’m an only child, we do stuff like this, don’t judge).

A good example of this might be my recent blog all about toads, or maybe the one I did discussing cheetos that look like Jesus. We probably could also throw in my analysis of Darth Vadar as a marketing icon in there as well.

The defense rests.

So yesterday I decided to reach out on my personal Facebook page and ask some of my fairly extraordinary and always uber-creative friends for some random topics for me to blog about.

Each was promised a personalized video thank you song from me, should their topic be chosen. Obviously with a prize like this on the line I had many passionately contribute their ideas. And let’s just say I was fairly blown away by the results. The topics given me are so good that basically I have no choice but to do them all (with the exception of a few non-PG rated).

Here is the list so you know what you are in store for:

-Chocolate Armadillos
-Donkeys
-Clowns
-Sugar
-Vienna sausage
-Circus Midgets
-Aussie Platypus
-Transexual Goats
-William Zabka (the actor who played the nemesis in the Karate Kid)
-Area 51
-Goats who like sausages
-Italian sausages (should I be concerned about this overwhelming interest in sausage?)
-Spam
-Pocket lint
-’Sweeping of the leg’
-The upcoming Bill and Ted Movie
-Indian Leg Wrestling
-What fictional character would make the best President
-Sporks
-Why Optimus Prime’s picture should be on currency
-How cheese makes everything better
-History’s greatest mustaches
-How to ‘feel the burn’ (aka gym)
-Flaming cheese
-Wilson Potter (one of my many adorable canine nephews)

Do you have any topics you’d like to add to this list? Feel free and I’l just keep putting them in the line up. Comment with your topic suggestion either here, or on Facebook.

Obviously I have alot of work ahead of me, so stay tuned! As I complete each topic I’ll add the hyperlink here. Thanks to everyone who participated!

The Life Cycle of an Idea

We are lucky enough to have a guest post today from the lovely Kat Krieger discussing her personal case study of vetting an idea, validating it and pushing forward to turn idea to business.

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She-Ra, saving the universe and creating new businesses! That's one powerful chick!

She-Ra, saving the universe and creating new businesses! That’s one powerful chick!

How many times have you been hanging out with friends and jokingly come up with a new business or product? “Ohhhh we should totally do that!”

And how many times have you acted on that idea?

Better question. How many times has the product/service you came up with your friends come onto the market without you? I know I can certainly think of a few. My point? New business concepts are relatively easy to come up with, especially when you are in friendly company. And yet, not too many of us ever act on these ideas. Let’s be honest, we are creatures of habit who don’t like change. We are much more likely to blow off a new idea rather than see where it leads us. New ideas and change are risky and makes us uncomfortable. I’m no different here. I’ve never pursued one of these ideas. Sure, I’ve watched numerous friends launch their own business, but never quite got past enough discomfort to make it happen for myself. Until I did…

When my 4-year-old requested a She-Ra Halloween costume this past year, I had no idea it would lead to a new business venture. Some months after Halloween, my friend Ryan Cox came across the She-Ra photo above and sent me a Facebook message. He said it was spectacular and that it needed to be tagged I Haz Power. Beyond that he tells me that she should autograph it and he would hang it on his wall.

My first reaction was to think, ‘okay, he’s insane,’ (editor’s note: Ryan is in fact insane) but Ryan is a persuasive and persistent guy, so despite my initial hesitation, I decided to let my crazy friend make a t-shirt. At this point, he had also convinced me to buy shirts for me and the girls. That is when things went in a whole new and surprising direction. Ryan had essentially created a meme with the She-Ra picture, and that got his wheels turning.

MemeToPrint is Born

Ryan and I had another conversation (well many more), but at this point, Ryan suggests that we start the first meme platform. As he put it, “Not Zazzle or CafePress or Etsy or Threadless … something that can go from meme idea to products in 2 minutes and easily shared social links. Let’s monetize the Like, RT, <3, Pin.” And there it was. Simple, brilliant and right in front of us.  Of course once Ryan and I agreed to make our idea happen and MemeToPrint was born, we had to test it. I suppose we are relatively lucky that our respective networks are filled with marketers, social media junkies and PR profs. Let’s be honest, we are a skeptical bunch, so Ryan and I knew if we could get our networks to agree we were on to something, then the biggest hurdle was over.

So we pitched our friends on the idea via email, showed them the model and asked for feedback, pushback, anything…we asked what haven’t we thought of? And do you think it will work? Here is where I get all sentimental. More than I expected responded, and everyone was surprisingly positive. Sure a few asked some tough questions like ArcCompany’s Danny Brown and Hessie Jones. In other words, our push to friends accomplished just what we needed it to and then some. I am about as practical as they come (except for my eBay habit, but we don’t need to discuss that, do we?), and had been cautiously optimistic during our months of discussion, but hearing that our idea had real merit meant the world to me. It was a huge and important milestone for us.

Ultimately, I don’t know for sure what will happen with MemeToPrint, but I do know the idea was validated enough to take it to the next level. Our website is up. We have some initial memes uploaded and selling, while we are hard at work developing the beta version of the platform. We are making this crazy idea for a business a reality. I guess my overall point is that the next time you have a business idea, why not give it a go? Ask your friends. I guarantee your peers will both support and challenge you to make it better. You may be surprised what happens.

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Kat Krieger is the Co-Founder of MemeToPrint. When she isn’t fending off insane ideas from her Co-Founder Ryan, she is running the actual numbers and deciphering how to make it a functioning business…hey, someone has to be an adult here. Kat is also the Director of Marketing for Brand Connections, an independent global marketing and media company and the producer of the Brand Fast-Trackers podcast. She lives in Brooklyn, with her husband Ben and 2 daughters Marcella and Amadea.

Friday Pot ‘o Inspiration 4/26/13

So first I’d like make the exciting announcement of a recent finding that really is a hallmark moment for the success of this blog. As I recently posted on Facebook, this morning I was looking through the search terms that led people to my blog, and it looks like I am the chosen landing site for those searching for both “why are people so batshit crazy’ and “irish jiggy jobby”!!!

This makes me proud beyond words!!

That being said, now that I am the leading resource in these fields, please feel free to refer to me if looking for an expert on either of these fine topics.

Now moving on. Some logistical inspiration: Next week I have two amazing guest blogs for you. One from at Kat Krieger of Meme to Print and one from Ken Mueller of Inkling Media. Both are tons of fun with some great information and lessons, so make sure you all are on watch for those!

Today, we simply have one inspiring post. Many of you know of my everlasting love for Neil Diamond. Well this week Neil is making news with his awesomeness all over again by helping the victims of the Boston bombings by donating royalties from sales of Sweet Caroline. This has resulted in sales going up by 597%, selling over $19,000 since the Boston bombings.

So, what more inspiration do you need then to sit back, relax and enjoy….the man, the legend, THE Neil Diamond